IPOP Partners With BC Lung to Promote Positive Health Effects of Pickleball
IPOP is pleased and excited to announce a partnership with the BC Lung Foundation!
With the help of president and CEO Chris Lam, IPOP and the BC Lung team is on a mission to let the world know about the benefits of pickleball.
From the inception of the Inclusive Place of Pickleball, one thing stands above all else: our passion is more than just a wiffle ball flying over a net and operating pickleball facilities. We want to be different and “be a part of” the development and promotion of our beautiful game globally.
And to do that, we must change how pickleball is viewed in the mainstream media.
If you haven’t noticed, pickleball has been getting a bad rap in the news this past year from noise complaints, injuries costing insurance companies and even a hunger strike! As avid pickleball lovers and proponents of its health benefits (and positivity!), this trend in the press lately is a little concerning. And something we at IPOP want to change. Now, the news always reports on the negative rather than the positive. However, the more severe problem for pickleball is the misrepresentation of facts — especially when big money is involved from insurance companies and the legal communities (with injuries and lawsuits).
More Positive Scientific Data Is Needed
One main reason we don’t read about the positives is that more data is needed to prove the health impacts that pickleball has. As mentioned, news outlets sensationalize numbers and data — especially negative data. Journalists only have the “bad” numbers right now. While pickleball has been around since 1965, it has only become wildly popular recently. Anyone who plays pickleball can feel the difference it has made in our lives, but there isn’t much research to corroborate this effect.
We think that those of us in the pickleball community should do our part to try to balance the negative media stories with more positive press publications backed by verified scientific research, and that’s what IPOP is on a mission to do. In other words, we need to prove how pickleball makes us all feel with good ole fashion FACTS!
To change the narrative and perception of pickleball more positively in the news, there needs to be more research into pickleball benefits.
With this in mind, IPOP’s quest to verify the health benefits with scientific data begins.
A Passionate CEO
Business partners are necessary, especially when you want to make lasting changes. However, for a company like IPOP, we wanted the proper organization to grow with and also to work with a group of individuals who believe in pickleball as much as we do.
Enter Chris Lam, president and CEO of BC Lung. When we first met at an IPOP tour, it seemed like our two companies, not to mention us personally, were a match made in heaven — certainly better than any dating site I’ve ever been on (just in case my ex reads this, I’m joking!)!
Chris and I immediately hit it off — and not just because of our names. He told me he recently started playing pickleball and loves it so much that he’s already entered several local tournaments! Perfect match, right? Yes, and here’s why…
We have one strict rule at IPOP regarding anyone we directly work with. Whether you’re an investor, a sponsor, a graphic designer, answering phones, sweeping the floor, etc., you must do one thing: Play pickleball!
Chris gets a big green happy checkmark in this box — making IPOP’s decision to partner with BC Lung much easier.
Just a small note here: We were approached and interviewed by several societies and foundations, but most of the decision-makers were barely familiar with pickleball and did not understand the benefits, which is totally logical. After all, we believe one has to play the game, even only once, to experience the healthy mental, physical, and spiritual benefits. So, to meet a passionate, pickled CEO like Chris is remarkable.
Every Journey Starts With Understanding Where You’re Going…
After Chris and I chatted, we met with the rest of the BC Lung team to discuss alignment and our mutual goals. It was an open and honest conversation that ended up in our agreed partnership.
BC Lung understood that IPOP wished to be more than just an organization that raises money for them and publicly proclaims good respiratory health through pickleball (we do this anyway!). They realize that IPOP’s more profound mission is to change the mainstream perception of pickleball through research.
At IPOP, we dream of a day when doctors prescribe pickleball to their patients before or instead of medications (did you know that in the US, doctors prescribe nature hikes already?) and be a part of an overall health plan — including mental health and all of the other preventable diseases — for people everywhere.
All we needed was a partner in the medical field to get started on that dream.
We found that partner in BC Lung!
Small Steps Begin Epic Journeys…
We have already started planning our first fundraiser (June 2024) and have begun discussions with one of Canada’s top pulmonary researchers, UBC’s Dr. Pat Camp. The goal is to have a small study begin later this year. The following statement is from our Memorandum of Understanding with BC Lung, and we at IPOP are very proud to participate in such a lofty and ambitious goal with our new partner.
Our Mutual Goal
This partnership will have many mutual benefits, but having a mutual goal is of the utmost importance. Our mutual goal is to prove that pickleball is the pathway to a new standard of treatment in recovering patients from respiratory illnesses. This has to be accomplished with a triple-phase clinical trial and published in an academic journal by 2027.
Big dreams begin with a single step. A rebirth of health and well-being can often inspire that first step. For our pickleball community to grow and grow up, we need to take these steps, not alone but with partners like BC Lung.
Stay tuned for more information on the upcoming fundraiser in June…